Founded in 2021, the brand has a new release, called Eight Reserve – a blend of Añejo and Extra Añejo tequilas that have been aged up to eight years in French and American barrels. It features taste notes of vanilla, cinnamon, berries and praline, and the warm aroma of toasted nuts, honey, and orange peel. It goes down smoothly, without the harsh burn of lesser tequilas, and leaves behind a sweet aftertaste of vanilla and toasted coconut.
Yet, what really sets 818 Eight Reserve apart is its striking bottle design. Milan-based industrial designer Valerio Sommella worked with the 818 Tequila team to create the ceramic white bottle that, depending on which way it is turned, is in the shape of an eight or a one. The project began two years ago when Sommella met one of Jenner’s business partners in Milan.
Back then, ’the whole 818 project was still far from complete’, says Sommella. ‘But the idea of working on a special bottle for a special aged tequila blend was clear. What was also clear is that Kendall wanted something immediately recognisable and that people would want to keep.’
The initial idea was to create a limited-edition bottle that offered customers a higher-end, collectible alternative to the brand’s standard glass bottles that are used for its three existing tequilas, Blanco, Reposado and Añejo.
The result is an elegant design perfectly suited to the refined liquor inside. It will be available with the launch of 818 Tequila Eight Reserve on 19 September 2022.